Liquid Web Brand Rollout Campaign

Challenge

Update a brand’s visual style including color, typography, iconography, and imagery to better coordinate with their new logo, designed by a third party.  Use the updated visual style to create emails, social and banner ads, as well as landing pages to create excitement for the new brand.

Outcome

We started out by creating a lively color scheme that allowed for plenty of variation. The purples, oranges, and blue made designs interesting and fun in a way that stands out from other companies in the web hosting space.

BRAND COLORS UPDATE

BANNER ADS

EMAIL CAMPAIGN

SOCIAL AD