Challenge
The main challenge of this project was finding a way to flow visitors through a live experience focusing on signage and way we organized and prioritized information.
Outcome
Key information that we wanted the visitors to take away from the live experience was that Safe + Fair food is clean and allergy friendly. We decided to take a unique approach by planning information hierarchy the same way we would in a digital space – by creating wireframes of each sign in order to focus on just the hierarchy of information and
