Websites for masterplanned communities have to do a lot of heavy lifting. There is a lot of information to be conveyed because you are literally selling a lifestyle and trying to tell buyers what it would be like to live there. We analyzed how the competition was organizing and presenting such a large amount of information.
Real Estate Website
Competitive Analysis
Organizing a 35-page site
A website that ended up being over 35 pages, the organization of the Liberty Park site required careful consideration. With so much information to convey, a lot of it felt disjointed.
Planning and Initial Wireframes
With a recent logo update, planning the site not only required wireframing, but also an in-depth look at the styling of the site and the brand as whole. Did they want a feel that was minimalist and clean or something that was more modern and stylized?
Refinement and Med-Fi Wireframes
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High Fidelity Wireframes & Prototype
After figuring out the style, basic layout, and navigation, we set about creating each of the 35 pages.