NFHS Network Digital

Challenge

Modernize a live-streaming service for high school sports. Analyze the current design trends in sports, streaming services, networks, and tech. Use that information to create design themes that will stand out and grab attention.

Outcome

Since we were keeping the current color scheme, I decided to use interesting photo treatments and textures, as well as surprising text treatments in order to create designs that would stand out in a crowded space.

SOCIAL BANNERS

EMAIL BANNERS

BANNER ADS

SOCIAL ADS

Results

After the updated designs were implemented through social media, digital ads, and emails– The NFHS Network saw a substantial increase in the number of click-throughs on digital materials.